06/26/24

Solo Travel Booms in Japan, Says Tourist Japan Report


Leading Japan travel company, Tourist Japan, notes a significant 12% annual increase in solo traveler clientele.

It's no secret that Japan tourism is experiencing an unprecedented boom. The country's natural and cultural wonders, widely showcased on social media platforms, combined with the strengthening dollar against the yen, have put Japan at the top of many 2024 travel wish lists. Amid this surge, Tourist Japan, a leading Japan-based tour company offering tours and multi-day tour packages, has observed a distinct rise in solo travelers among its growing clientele.  

Since the start of 2024, 35% of Tourist Japan's clients have been solo travelers, a 12% increase compared to 2023. This trend reflects a growing desire for personal exploration, with many travelers seeking unique and individual experiences. Solo travel offers the freedom to create personalized itineraries and explore at one's own pace, contributing to its increasing popularity.

But why specifically solo travel in Japan? The driving forces behind this trend seem to be in line with those responsible for the wider Japan tourism boost. The recent strength of the dollar against the yen has made Japan more affordable for US travelers. This favorable exchange rate allows budget-conscious solo travelers to stretch their money further, enabling longer stays and more extensive travel within Japan. The increased purchasing power allows solo travelers to enjoy a wider range of activities, accommodations, and dining options without exceeding their budgets.

Social media platforms like Instagram and TikTok also play a significant role in promoting Japan as a safe and welcoming destination. Travel influencers share visually appealing content and personal stories, demystifying the travel experience and encouraging more people to embark on solo adventures.

Tips for Solo Travelers

For solo travelers looking to explore Japan, there are several key tips to keep in mind. Capsule hotels offer an ideal solution for budget-conscious solo travelers, providing affordable, clean, and secure accommodations with separate sleeping quarters for men and women. These hotels often feature communal social rooms where guests can meet fellow solo travelers, fostering a sense of community and shared adventure. 

Additionally, guided group tours are highly recommended, especially for those who feel apprehensive about navigating a foreign country alone. Tourist Japan's guided tours offer companionship, expert local guides, and assistance with itinerary planning, ensuring a richer and more immersive experience.

The increasing availability of guided tours in Japan has also contributed to the influx of solo travelers, who now have a way to travel alone but in the safety of a group.
-Ben Julius, Founder, Tourist Japan

Safety should always be a priority for solo travelers in Japan. It is advisable to stick to well-populated and tourist-friendly areas like Tokyo’s Shibuya and Shinjuku, Kyoto’s Gion district, and Osaka’s Namba. These areas are safe and vibrant and offer plenty of attractions. It is wise to avoid secluded places, especially late at night, and stay cautious in entertainment districts like Kabukicho in Tokyo. Keeping to well-lit, busy streets and utilizing public transportation can help ensure a safe and enjoyable experience.

With affordable travel options, increased social media exposure, and resources like capsule hotels and guided tours, Japan is becoming an increasingly attractive destination for solo travelers. As more people embark on solo adventures, they are discovering the unique charms and experiences that Japan has to offer.

Tourist Japan provides a one-stop shop for visitors to Japan, making travel to Japan easy and offering daily tours, accommodations, and ready-made and customized travel packages. Our mission is to simplify travel to Japan, making Japan accessible, flexible, and affordable for all budgets and personnel. We achieve this through expert teams, innovative technology, and our "Travel with Passion" philosophy. , Our advanced technology and 7-day-a-week dedicated customer service team allow us to offer a level of flexibility and customization that hasn’t previously existed in the industry. 

Tourist Japan is part of the Tourist Journey Group - a trusted travel service with over 150,000 users currently per year. The company was launched by travel and technology expert Ben Julius in 2008 bringing a forward-thinking travel philosophy to the Israeli tourism scene. Tourist Journey’s team of experts, equipped with endless curiosity and passion for content, quality, and authenticity, teamed up with talented guides and local experts to craft unique tours and experiences that speak to the global traveler. Tourist Journey receives a yearly Trip Advisor Certificate of Excellence and has been featured widely in the media including the New York Times, Forbes, Bloomberg, and the Independent.
www.touristjapan.com

Explore Japan with us! Journalists interested in a press trip can contact Dalia, Tourist Japan's Marketing Manager, at dalia@touristjapan.com.